SELF DECEPTION are coming to the Reload Festival for the first time in 2026. Since 2005, the Swedes have been mixing rock, grunge and alternative metal to create a sound that is hard, energetic and melodic at the same time. Hard rock riffs meet catchy melodies and choruses that are captivating despite the force of the songs – a mixture that fans have often described as “happy metal” because energy and melody go hand in hand here. Driving guitar riffs, powerful drums and Andreas Clark’s voice, which alternates between raw aggression and clear melody, propel the songs forward and hurl you from brute breaks to calmer passages – right into the heart of the action.

What makes SELF DECEPTION special is their ability to create dynamics and tension. On stage, the four musicians act like a precision instrument, every beat, every riff is spot on, every movement carries the energy directly into the audience.

For the Reload Festival 2026, this means a set full of power, speed and palpable energy that makes both the heaviness and the fine details of their compositions audible. If you like modern rock and metal sounds, you shouldn’t miss SELF DECEPTION’s performance.